This article caught my eye—and truthfully, I have mixed feelings about M.T.A.’s decision. While I do think from a marketing perspective the ad space is quite valuable (and visible), I’ll be sad to say goodbye to the iconic yellow and blue card and M.T.A. logo. I’m not an avid subway rider by any means, but when I do need my card, I know to grab the golden yellow. Ask any local or commuter, and they’ll tell you the same. It’s brand recognition at its finest. We know the card—it’s looked that way since 1997 (The New York Times).
I’ve finally come to understand the basics of NY subway navigation. But those turnstiles still get me every so quite often. I swipe too fast, or I’m $.25 cents short when I think I have enough on my card from my last ride; they sass me to keep swiping at the same entry point or threaten that I’ll lose my money. (Scandal).
Let’s just hope MoMA doesn’t put Starry Nights on the card—for the city’s sake (and sanity). Black stripe aside, surely those tricky turnstiles don’t accept Visas!