Pepsi ranks No. 3 for the first time in two decades! Wow. As a Diet Pepsi drinker, myself, this drop certainly can’t be based on taste. It’s all about branding and perspective. Coke is simply more memorable: red, polar bears, script, classic. It is an iconic, global brand. Coke has a timeless appeal to the average consumer, and if Pepsi’s going to make a comeback, it needs a new, “refreshing idea.” Hello Refresh Project - Take 2 - Action!