Well I guess you could say with the cupcake craze today, it was only a matter of time before someone took it to the next level. Bakeries that stay open late are wonderful. I’d like to take this opportunity to thank Magnolia and Zaro’s in Grand Central, for always making my train rides home more enjoyable. But let’s take it a step further and agree that bakeries offering 24-hour accessibility* to their signature sweets, will have a leg up on the competition—if their vending machine can promise a quick, and more importantly, fresh exchange from B2C.
*If you’ve ever detoured to Zaro’s a few minutes too late, you know what it feels like to sprint to a train empty-handed. At least if you had made it in time, and got your prized Black & White cookie, you’d be sprinting with purpose and determination, instead of aggravation and defeat. If there was no reason to rush because you knew a 24-hour cupcake ATM would be there, wouldn’t it subdue our stress? The answer is yes. Yes it would.
But the point of the matter is, I’m all for receiving edible dough at my local ATM. It’ll be interesting to see how the public receives their all-access pass to Sprinkles’s treats on March 9, when the bakery will open its first cupcake vending machine outside of their Beverly Hills, CA store.
The key to sweet success will be freshness. I can deal with old dough when it comes to money, but if we’re talkin’ treats, I expect them freshly frosted. For $4, credit or debit cards only purchase, you better believe I’ll be first in line at the NY ATM.
[via Chris Isidore @CNNMoney]