Failure is more than an option for advertising—it’s a necessity. Failing means we’re taking chances, trying new things, pushing to find new ways to engage consumers for our clients. Failing takes courage.
It’s the ‘fear of failing’ that cripples us—that makes us play it safe. Fear makes the work predictable and unsuccessful.
Fear is the death of creative. It’s the great crippler of new and innovative ideas. It’s the stealer of pioneering souls and the silencer of the unfamiliar. Predictable work doesn’t happen by accident, it is premeditated.