For those of you who don’t know me—or haven’t roomed with me in college—I’m that girl who writes to or calls the customer service number when I have a bad experience with a product. You may think it’s ridiculous, or you may respectfully relate to it. But the fact of the matter is that I’m that girl—and I’m proud to admit it.
Feedback is so important. If there aren’t girls like me writing to guys like Ben & Jerry, how can companies remedy the unknown problems and diminish
daily dairy disappointments? With that being said, here’s what I wrote to Ben & Jerry’s today, after yesterday’s first encounter with their Half Baked Ice Cream Bar…
I tweeted at your team yesterday and they told me I could detail my issue here. Yesterday at my company’s yearly team BBQ, they had a free ice cream truck stop by. I got a Half Baked Ice Cream Bar (which I had never had before) because I had been CRAVING your cookie dough ice cream and this was supposed to have cookie dough chunks in it. When opened the wrapper, I decided to crack open the bar and see how many chunks there were so that I could pick them out. (That’s my favorite thing to do, even when I get the ice cream). But to my surprise there were NO cookie dough chunks and NO brownie bites. It was literally vanilla ice cream dipped in chocolate. So I ate a bite of the chocolate and pinch of vanilla ice cream, and threw it all out in complete dissatisfaction. I was upset because I’ve tasted all different types of CCCD ice cream but yours is my favorite because the chunks are notoriously large and DELICIOUS. I was surprised that the bar had NONE. What I did see was a mere innuendo of a cookie dough chunk that I could barely taste. Other than that, nothing. What a disappointment. Please let me know what you can do; I really do love your brand and CCCD ice cream! So as a customer, I wanted you to be aware of the issue. It’s really not the quality or value I expected from a great brand. At least the ice cream bar was free! If I had paid for it and had the same experience, it would have been much worse.
Thank you for listening.